The Brand Marketeer will be responsible for marketing tactics and successful implementation of marketing plans for the brand campaigns of Disney+ in the Benelux. With a focus on The Netherlands, you make sure the branding is consistent across advertising and campaigns. Managing the briefing, execution and reporting, the Brand Marketeer takes care of the full trajectory for each brand campaign, eventually translating the marketing plans into creative and actionable campaign plans. You will work closely and pro-actively together with internal and external business stakeholders, to understand the wider scope of the business and its objectives. The Brand Marketeer will undertake detailed analysis of campaign outcomes and performance to understand challenges and opportunities and propose new approaches to maximize the effectiveness of future campaigns.
The Brand Marketeer reports to the Marketing Manager Brand & Franchise Benelux and assists in the execution of the overall brand marketing strategy. You will also support in Content Marketing campaigns for Disney+ and integrated marketing opportunities.
Key responsibilities
- Managing and implementing brand marketing campaigns for the Benelux market
- Brief, assess and challenge the media agency, realizing the strongest possible paid campaign
- Analyze the success of marketing campaigns and create reports
- Support the creation of marketing and advertising campaigns to maintain brand identity
- Support brand experiences and activations
- Pro-actively align internal and external business stakeholders.
Experience required
- Experience in working with a media agency; proven experience in marketing and media buying for offline channels (TV, radio, Out-of-home) and digital platforms
- Proven experience in marketing, project management, or similar role
- Fluent in Dutch and English (written and spoken), French is a plus
- Around 3-5 years of professional experience, executing brand marketing campaigns across various platforms and channels
- Experience with creative concepts, events and various channel partners to drive awareness and distribution metrics
- Good knowledge of the Dutch media landscape
- Passion for the film, television and entertainment industry
- Creative flair and knowledge of Disney brand and IP
- Skills and experience in creative content writing
- Bachelor’s degree in Business, Marketing, Broadcasting, Communications, or other related field or equivalent work experience.
Skills required
- The ability to work tight deadlines and adapt to changing business demands at short notice in an international environment
- Strong organizational skills with very strong attention to details
- Strong planning and co-ordination skills
- Skills and experience in creative content writing
- Excellent communication and interpersonal skills
- Good stakeholder management skills.
Equal opportunity
The Walt Disney Company Benelux BV is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
For any questions you can contact Tom Oudshoorn at Born4Jobs, the career company, see contact details below.
