Follow-Me is looking for a passionate Marketing Specialist with a keen understanding of modern marketing strategies and tools, particularly within the live entertainment technology industry. You will be responsible for developing and executing marketing campaigns that effectively promote Follow-Me's performer tracking systems to the target audience.
About Follow-Me
Follow-Me is a leading Dutch manufacturer in the live entertainment industry, specialising in cutting-edge performer tracking systems, operating worldwide. Their innovative technology enables clients to seamlessly track artists on stage, both manually and automatically. As they continue to push boundaries in the industry, Follow-me is seeking a dynamic and experienced Marketing Specialist to join the team and drive their marketing efforts to new heights.
Responsibilities
- Develop and implement strategic marketing plans to promote Follow-Me's products and services within the entertainment industry
- Collaborate with the sales team to generate leads and support sales efforts through targeted marketing campaigns
- Create engaging content for various marketing channels, including social media, email campaigns, website and print materials
- Utilize social media platforms such as Facebook, Instagram, and LinkedIn to drive brand awareness, engagement and lead generation
- Manage social media accounts, including content creation, scheduling and community management
- Create technical sales document designs in conjunction with the Product Manager
- Create social media content in conjunction with the Brand Manager
- Create user cases and a variety of news content, gathered via show designers, sales partners, colleagues and users, in conjunction with the external PR agency (London based).
- Maintain relationships with stake holders.
- Create and optimize website news posts and content updates through WordPress to ensure a consistent online presence and enhance SEO
- Conduct market research to identify industry trends, customer needs and competitive landscape
- Analyse marketing metrics and KPI’s to measure campaign effectiveness and ROI
- Stay up-to-date with the latest marketing trends, tools and technologies to continuously improve their marketing efforts
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 3+ years of experience in marketing, preferably within the live entertainment or similar kind of industry
- Strong knowledge of modern marketing tools and platforms, including social media, email marketing software (e.g., Mailchimp), SEO/SEA tools and CRM systems (e.g., HubSpot).
- Experienced in using content/photo/video creation tools, such as Photoshop, InDesign and Illustrator
- Familiarity with website CMS’s, particularly WordPress
- Excellent written and verbal communication skills, with the ability to create compelling content for various marketing channels
- Proven track record of developing and executing successful marketing campaigns
- Ability to work independently and as part of a collaborative team environment
- Fluency in English; Dutch language skills are a plus.
What they can offer you
- Join a small, fun, and enthusiastic team where your contributions make a significant impact
- Work in a flexible and dynamic environment with ample opportunities for professional growth and development
- Competitive salary and attractive terms of employment
- 3-5 working days a week; flexible working hours (the entertainment industry isn't nine to five)
- 20 + 5 vacation days (full time), as well as vacation pay and travel allowance.
Is this the job you've been waiting for? Then don't wait and respond right away! If you have any questions, please do not hesitate to contact Anca Beije or Esther Heitkamp at Born4Jobs, the career company.
